This class is targeted to individuals, organizations and businesses interested in press release writing. Press releases are an essential marketing deliverable used to spread an entity's particular message or build its brand through traditional media channels. This class will teach the basics of press release writing, including format, content and distribution.

Be confident in the following three areas when you leave:

1) Format - What are all those little details that you should include in your press release, from a dateline to those little hash marks at the bottom. You need your press release to look like a press release.

2) Content - Pitching your business to the media is a nuanced skill. Merely saying your product is worth writing about is not enough. You need to be clever and think like an editor in order to create a press release that will actually get media attention.

3) Distribution - So how do you find media contacts to reach out to? And how do you alert them to your press release? What's the protocol on follow-ups? This class will touch on each one of these critical points regarding press release distribution.