Intro to Email Marketing Strategy
TOP RATED
10 Have Dabbled
Business & Technology
Learn how to build, and manage, an easy-to-update email newsletter and strategy that can turn more website traffic into business leads!
An intensive workshop aimed at beginners who wish to build simple, yet beautiful newsletter campaigns and discuss new strategy how to maximize their web marketing efforts.
If you’re looking to enhance your online presence and engage your current clients this email marketing jumpstart workshop is perfect for you. This session teaches the very basics of getting your email newsletter up-and-running, how to manage and create lists as well as some very strategic ways you can use email marketing to reach more readers and convert visitors. The instructor, Scott Winterroth of Front & Social Media, will walk you through, step-by-step, the actions you need to take to get your business marketing program in high gear! You will walk away from this class with a fully working, professionally developed email marketing strategy ready to use and confidence in managing it on your own.
Setting up a beautiful newsletter template
Creating and managing lists and importing your existing contacts
ExpressPigeon.com Walkthrough
Guide to creating engaging content
Learn the email marketing language
Creating Autoresponders
Split A|B Testing subject lines
As much as we can teach you in two hours!
What to Bring:
A laptop computer with a power cord
A notebook and pen (optional)
All ages welcome
An free expresspigeon.com account.
Cancellation Policy
Scott Winterroth is the founder of Front & Social Media, a creative public relations and digital marketing firm based in Chicago. Scott has over 10 years experience in public relations and online marketing and regularly coaches on email marketing strategy.
Great informative class! I received a lot of valuable information and helpful tips.
Great informative class! I received a lot of valuable information and helpful tips.
This was a great intro class in using Express Pigeon and is recommended for everyone who is a complete novice in drag and drop interfaces on the the internet and newsletter protocol. The class did not offer information beyond the basics such as content methodology and practices for engaging the audience.
This was a great intro class in using Express Pigeon and is recommended for everyone who is a complete novice in drag and drop interfaces on the the internet and newsletter protocol. The class did not offer information beyond the basics such as content methodology and practices for engaging the audience.
Good information about email marketing tools
Good information about email marketing tools