How to Market Your Lifestyle Brand to the Health Conscious Consumer

with Sarah

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ABOUT THIS EVENT
Event Category

Business & Technology

Event Overview

Position your company as a lifestyle brand and target health-oriented consumers.

Authenticity is crucial when targeting this specific psycho-graphic, so you will learn how to engage your ideal customer in an organic manner. I will teach you how to reach your ideal consumer and how to grow your reach in the digital world.

You will learn:
- Who the health-conscious consumer is
- The mindset of your ideal consumer
- The purchasing decisions of your ideal consumer
- How to digitally market yourself to this psycho-graphic
- Examples of brands that are killing it with their positioning, and what NOT to do when creating your marketing strategy
- Various ways to create lead-generators to capture emails and loyal customers
- How to create a 3 and 6 month marketing strategy that you can implement immediately

Additional takeaways / features
- 1 hour of hands-on marketing strategy creation. I will work 1-on-1 with you to help you create a strategy that works. We are only keeping the guest capacity to 10 entrepreneurs for this purpose.
- Figure out how to set your brand a part from the crowd
- Learn how to think like your customer and target market, so that you can “speak” to them in their own language

This 2 hour workshop is for the purpose of understanding who you are marketing your business to, how to speak their language, and how to create a digital marketing strategy.

You are encouraged to bring a notepad and laptop.

Minimum age

All ages welcome

Cancellation Policy
Location

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MORE ABOUT YOUR HOST

Hello! My name is Sarah Baker and I am the founder of the BalancedBabe.com and the BeHealthful Retreat series. Being a serial entrepreneur in the holistic health industry, I specialize in strategy coaching for wellness startups and conscious companies. I focus on strategic planning, product + business development, creative consulting, digital marketing, strategic partnerships and brand awareness. I've worked and partnered with brands such as Jewel Osco, Whole Foods, Meijers, Kevita Probiotics, Lifeway Keifer, Social Enjoyments and more. My primary business, Balanced Babe, is a multi-media digital platform that provides educational yet approachable content for women who want to lead an enriched holistic lifestyle.

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