ABOUT THIS EVENT

Event Category

Business & Technology

Event Overview

Join us for a conversation and workshop with experienced public relations pros on the do’s and don'ts of media relations for your business.

We will uncover tactics PR pros use to generate goodwill with journalists, reporters and bloggers to generate publicity and create “the buzz” with the media and will discuss building upon your public relations preparedness as a startup founder.

Attendees will leave with an understanding of how the practice of public relations works and will examine how large corporate brands use the media and public relations. This workshop is designed so attendees can generate ideas, package up knowledge and leave with action steps to implement after the workshop.

This is a career building workshop aimed at startup founders, at any level, to prepare them into business leadership roles.

Conversation Topics:
- Is your startup ready for the prime time?
- The terminology of public relations
- Understanding your publics
- Press Kits: Media Alerts and Press Releases
- Online Public Relations and Digital Strategy
- Media Relations: Journalist pitching strategy
- Who should be authorized to speak on behalf of your brand?
- How to control your messaging and dealing with information leaks.
- How the need for a sound public relations strategy will grow as your startup grows
- Crisis Preparedness: How to handle the media and public during a crisis

Minimum age

All ages welcome

Location