Tom Snyder is the author of "The Complete Idiot's Mini Guide to Realtime Marketing with Foursquare," from Penguin Books. As founder, president and CEO of Trivera Interactive, one of the upper Midwest's oldest, and most respected Interactive firms, Tom has been blogging since 1998, sharing the insight gained from helping small to medium sized businesses use digital and Web technology as powerful tools to re-enforce their brands, and lately is one of the area's most sought-after speakers on the topics of Social Media and Mobile technology.
Foursquare for Business
Once upon a time, four square was a school-yard game you played during recess. It was fun, simple to understand and the key to a good time.
Fast forward 20 years and now you're all grown up, a small business owner and there's a new Foursquare in town. The good news is that this particular Foursquare, while a lot more digital and a lot less nostalgic, is also fun, simple to understand and the key to a good time. 3 million times a day users of the social media site Foursquare are "checking in" to locations. Smart business owners are using these check-ins as a way to drive traffic to their locations.
This Dabble class is all about Foursquare. You'll learn how Foursquare works, how people use it, and, most importantly, how to set up and promote your business on Foursquare. Dabblers will gain key insight into a number of pointed topics, including:
1.) How to take ownership of your business on Foursquare and add check-in specials to drive traffic to your business right now
2.) How to use Foursquare as a Social Media monitoring tool to find and attract potential customers
3.) How to integrate Foursquare into your social media and integrated marketing strategies
Dabblers will leave with the confidence they need to set up a Foursquare account for their own small businesses, and be excited to 'play around' on their Foursquare pages ... it's like recess for grown ups!
What to Bring
A smartphone or other connected mobile device, and a laptop capable of a wifi connection will be helpful, but not necessary. As part of the class, I'll provide a website to go to with the presentation slides and lots of resources.
7:00pm - 8:30pm
Comments