Publicity 101 for Small Businesses
with
Rob Lynch
ABOUT THIS EVENT
Event Category
Business & Technology
Event Overview
Want to grow your business in 2014? Want to generate more awareness of your company with your customers? Want more content for your facebook and twitter feed?
This class is designed to help small businesses with limited budgets learn the ins and outs of securing stories in newspapers, e-newsletters, blogs and even television. I'll teach you the same techniques I learned the first day I started publicizing small and medium technology companies back in 1997.
You'll learn:
-What makes news
-The difference between hard news and soft news
-How to generate news using existing assets
-How to identify the right reporter/producer
-How to structure your information to increase your potential for securing coverage
Minimum age
All ages welcome
Cancellation PolicyLocation
There are currently no upcoming dates scheduled for this Dabble. Log in to an account message the host or add to your bucket list to be automatically notified when new dates are posted.
MORE ABOUT YOUR HOST
Rob loves helping small businesses share their stories.
He has 15 years of publicity experience, having worked for large global agencies and small creative boutiques: Ketchum, Burson-Marsteller, Porter Novelli, Dome Communications and EBS PR. He also handled PR for TransUnion’s B2B divisions, including healthcare, fraud, insurance, financial services and collections. He has freelanced as a Publicist for Hire for the past five years.
