ABOUT THIS EVENT
Event Category
Food & Drink
Event Overview
Interested in the beer industry for fun or as a career? As a current beer marketer for 30 well known beer brands, a past management consultant and graduate of the University of Chicago Business School, I explain the basics of the industry and why it's the most unique industry in the world, how marketing to Millennials is such a wonderful challenge, and identify you where you might break into the industry.
Things we'll cover include:
- Major trends (products, consumer, retailer, distributor, brewer, producer)
- Strategic challenges (competitors, regulation, resources)
- Marketing to millennials
- Brands that breakthrough
- Careers in beer
What to Bring
Questions & notebook if desired
Minimum age
All ages welcome
Prerequisites
Curiosity and a thirst for learning...and beer!
What's Provided
Print Outs
Cancellation PolicyLocation
There are currently no upcoming dates scheduled for this Dabble. Log in to an account message the host or add to your bucket list to be automatically notified when new dates are posted.
MORE ABOUT YOUR HOST
Lover of life and learning.
David Lee is a beer industry marketing executive who's passionate about the beer industry and ever fascinated on how one chooses one brand over another in a crowded and extremely competitive field. Transformed numerous businesses and created over $1 billion dollars in top line sales and bottom line savings across brewers, distributors, retailers.