Learn the Beer Industry

with Davenotes

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ABOUT THIS EVENT
Event Category

Food & Drink

Event Overview

Interested in the beer industry for fun or as a career? As a current beer marketer for 30 well known beer brands, a past management consultant and graduate of the University of Chicago Business School, I explain the basics of the industry and why it's the most unique industry in the world, how marketing to Millennials is such a wonderful challenge, and identify you where you might break into the industry.

Things we'll cover include:

- Major trends (products, consumer, retailer, distributor, brewer, producer)
- Strategic challenges (competitors, regulation, resources)
- Marketing to millennials
- Brands that breakthrough
- Careers in beer

What to Bring

Questions & notebook if desired

Minimum age

All ages welcome

Prerequisites

Curiosity and a thirst for learning...and beer!

What's Provided

Print Outs

Cancellation Policy
Location

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MORE ABOUT YOUR HOST

Lover of life and learning.

David Lee is a beer industry marketing executive who's passionate about the beer industry and ever fascinated on how one chooses one brand over another in a crowded and extremely competitive field. Transformed numerous businesses and created over $1 billion dollars in top line sales and bottom line savings across brewers, distributors, retailers.