Blogging Basics

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Event Category

Business & Technology

Event Overview

Technology is an integral part of marketing, advertising and the fashion industry. Bloggers are becoming critical taste-makers and ever involved in all aspects of marketing. Meanwhile, many brands are utilizing blogging as an opportunity to add a human element to their brand and connect with their audience on a deeper level.

In this beginner-focused class, Dabblers will understand the basics of blogging, including:

- how to set up your blog (Wordpress, Blogger, and other platforms will be discussed)
- how to do basic HTML
- how to use creative programs to create content, enhance photography and visuals to optimize the look of your blog
- how to connect with local media to promote and grow your content

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Jennifer Lezan

Jen’s background is in fashion marketing and graphic design. She has been working in the industry for five years and, during that time, has established her own brand. She maintains an MBA and is currently an instructor in the Illinois Institute of Art's fashion department. She teaches portfolio classes focused on portfolio development, graphic design and web design.

Jen loves sharing her wealth of knowledge and believes Dabble is a great outlet to help people interested in the industry as well as start-ups and small businesses. Her portfolio is available at