How to determine your target audience?
with
Larvetta L Loftin
ABOUT THIS EVENT
Event Category
Business & Technology
Event Overview
Larvetta L. Loftin is a successful branding and marketing expert who has offer 20 years of experience growing large corporate brands by 15-30% as well as small brands looking to scale. She heads her vanguard agency delivering authentic influencer marketing and communications for major brands.
In her session:
- Each attendee will conduct a strategy session to determine brand differentiators and brand description.
The outcome:
- Each attendee will leave with a framework to build a strategic campaign where their customers live, play and work
What to Bring
Notebook, phone and or laptop. Each attendee should bring their questions and /or documents, reports, insights for teacher to review.
Minimum age
All ages welcome
What You Can Expect From This Experience
- CUSTOMERS RETENTION
Location
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MORE ABOUT YOUR HOST
Larvetta Loftin is an award-winning marketing strategist, life and business branding coach, speaker, author, and entrepreneur. Leveraging over two decades of experience, she helms her own company -- L3 Agency -- a full-service integrated marketing and communications agency to a broad array of clients. These include McDonald’s, Coca-Cola, Verizon, CVS Pharmacy, Kmart, Courvoisier, DeVry College, Toyota, and Centers for New Horizons. Larvetta was named one of “Chicago’s Top Game Changers Under 40” by Ariel Investments and WVON radio. In 2011, she was acclaimed as one of Verizon’s “Everyday Heroes.” In 2010, she served as “leading advocate” on issues related to elected office, community and the media. She has also been featured on FOX, ABC and Entrepreneur.com for her work to empower women.
A Chicago native, Larvetta graduated from Clark Atlanta University with a major in mass media arts. She leads Upward Women in Chicago and serves on the Advisory Board of Beyond a Mammogram powered by University of Chicago Medicine Breast Cancer Research. Passionate about community service, Larvetta is active in her church and spends her free time mentoring young women.
