Email Marketing: Grow Your Business
with
The Astek Academy
ABOUT THIS EVENT
Event Category
Arts & DIY
Event Overview
Email provides you the most personal line of digital communication for sales - right into a reader's inbox - which is why the most savvy online marketers have no intention of giving it up any time soon. It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself.
Sharing a few glasses of wine (included with admission) with this month's Think-n-Drink attendees is Jenny Fukumoto, Marketing Director for Ragan Communication's B2B training products and email marketing specialist who will share her top 10 strategies for generating sales. In addition, Astek's own email marketer, Sara Gorsky, will talk about email programs and how their functionality enables these strategies.
What We'll Talk About:
> Using email to develop customer relationships
> Building and utilizing a strong mailing list
> How to test and optimize your campaign performance
> Specific design tactics to create click-throughs and sales
> The benefits of email programs like Emma and MailChimp
What to Bring
None.
Minimum age
All ages welcome
Prerequisites
No marketing or technology experience is necessary to learn something new and enjoy a glass of wine with us!
What's Provided
The presentation will be made available to attendees after the workshop.
Cancellation PolicyLocation
There are currently no upcoming dates scheduled for this Dabble. Log in to an account message the host or add to your bucket list to be automatically notified when new dates are posted.
MORE ABOUT YOUR HOST
Guest Presenter/Panelist: Jenny Fukumoto
Jenny Fukumoto is a self-proclaimed “Mexicanese Marketer, Beer Buff and Networking Nerd”. However, she’s also Ragan Communications’ Marketing Manager. For the past three years, she has overseen all of Ragan’s digital marketing efforts for live training events (conferences, workshops, webcasts, webinars and online training courses), Ragan Training and the Ragan Select membership. She also led the product development of the Ragan Training membership, which launched in February, 2013. Fukumoto specializes in email marketing, digital advertising, copywriting, content marketing and marketing analytics for Ragan's line of B2B training products. Fukumoto received her degree in Broadcast Journalism from Northwestern University's Medill School of Journalism.
EXPERIENCE REVIEWS
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Rich R.Reviewed on 12/04/13Learned applicable strategies and tactics from professional practitioners. I'm looking forward to using what I learned grow to my startup!
From Teacher:
Rich,
Thanks for the feedback. You should throw me a link to your startup. See contact below. I hope you can make future Think-n-Drinks! They are the first Tuesday of every month.
Just FYI, We're doing "Part 2" of the Email Marketing topic tomorrow if your interested:
http://www.siia.net/index.php?option=com_content&view=article&id=1574:infolocal-chicago&catid=349:sipa&Itemid=1624
Cheers,
John Armstrong
john.armstrong@astekweb.com
@johnequattroLearned applicable strategies and tactics from professional practitioners. I'm looking forward to using what I learned grow to my startup!
From Teacher:
Rich,
Thanks for the feedback. You should throw me a link to your startup. See contact below. I hope you can make future Think-n-Drinks! They are the first Tuesday of every month.
Just FYI, We're doing "Part 2" of the Email Marketing topic tomorrow if your interested:
http://www.siia.net/index.php?option=com_content&view=article&id=1574:infolocal-chicago&catid=349:sipa&Itemid=1624
Cheers,
John Armstrong
john.armstrong@astekweb.com
@johnequattro
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