"Make All Your [Business] Dreams Come True!"

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Event Category

Business & Technology

Event Overview

STORYTELLING & BRANDING: Make All Your Business Dreams Come True!

Objectives: Attendees will learn to apply the traditional fairytale template to their own branding or service story, using targeted language to evoke emotional resonance in the audience and convert more sales. Whether you are a budding professional or a successful entrepreneur, (re) connecting to your brand in story format may give you the edge you’ve been looking for to stand out from the crowd and connect authentically with others.

Topics treated include: Using fairytales to identify core values; Templates in fairytales; Emotional resonance in fairytales; Fairytales and the narrative arc

Participant takeaways:
Begin to identify what’s best about your brand
Learn to implement the fairy tale format
Start to create your brand in story format
Practice your brand story with others
Gain greater confidence in what it is that you do best

Minimum age

All ages welcome

Cancellation Policy

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Jess Hagemann is Austin's premier ghostwriter. Her company Cider Spoon Stories helps seniors, veterans, small business owners, and others write their life stories as books. For this month’s workshop, Jess teams up with Kelley Russell-DuVarney, co-founder of Muse Stream Personal Branding. Kelley has been a speaker/facillitator at St. Edward’s University and U.T. Austin, as well as for the Hispanic Scholarship Consortium and Leadership Austin’s Emerge Program. She is a certified positive psychology coach and partners with professionals to leverage their own strengths, values, and talents to more effectively reach their goals! Kelley has been recently named president-elect for the International Coaching Federation chapter here in Austin.

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