Advanced Google Analytics Techniques with Excel
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When simple Google Analytics report tools just won’t do, what are the tips and tools that can help you get more insights from your web traffic data. This course is not for Google Analytics newbies, but for those with a rudimentary understanding of traffic metrics, goal tracking and campaign tracking.
You’ll learn:
Measuring conversion goals and funnels
Using Custom Variables
Using Advanced segments and custom reports
Using Excel to identify data trends and create customized charts and data reports
After completing this class you'll have the knowledge to approach and talk about your web data with confidence.
All ages welcome
An intermediate understanding of Google Analytics/Web Analytics definitions or attendance at Dabble Google Analytics for Small Business Workshop.
Cancellation Policy
This class will be taught by two Dabble veteran teachers. Keidra Chaney, a digital marketing strategist and writer and Oz Du Soleil a data management and Excel expert.