ABOUT THIS EVENT

Event Category

Business & Technology

Event Overview

In this workshop we essentially discuss and review Search Engine Optimization from the perspective of the beginner trying to know where and how to get the best return-on-investment for their website so it ranks as high as possible in search engines such as Google, Bing, and Yahoo.

Topics we will be discussing include:

• What is SEO and what it's not



• Two types of SEO: Global and Local



• Paid ads and PPC



• Keyword use



• On Page SEO



• Content is king



• Keywords and site name



• XML Sitemaps



• Getting Indexed by "the Google"



• Site navigation explained



• Frames and Flash and what they do



• Tags and metatagging



• Images



• Site redirects



• Page loading speed and what it has to do with SEO



• Link Building and SEO



• Content



• False Linking



• Blogging



• Mobile Devices



• Google Maps and Places



• Yahoo



• Bing



• Tracking results and setting up Google Analytics



• Google Analytics pros and cons and general overview



• Google Analytics additions and alternatives

What to Bring

Notebook, notepad, notepaper, willingness to learn and interest in WordPress and web design.

Minimum age

All ages welcome

What's Provided

We may try to video tape the presentation if possible, and we will more than likely have a downloadable PPT presentation availalable afterward for those attending.

Location