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Thanks to the Internet, the information marketplace has never been so bustling! So why not take part? With easy-to-use and affordable Web publishing tools, organizations can build consumer trust while strategically positioning their brands. And it starts by crafting compelling content.
In this introductory workshop, we will explore the basics of using a blog as an effective content marketing tool. The primary focus of the workshop is on creating blog content, so some working knowledge of how a blog functions might be helpful.
Be confident in the following four areas when you leave:
1) Blogging frequency - How often should you post?
2) Post topics - How do you determine what to write about?
3) Post content - Once you determine what to write, how do you make it compelling?
4) Analysis - How do you use your blog's metrics to shape future content?
What to bring
Pen and paper (or a laptop) to take notes
Christina H.Content Marketing 101: Blogging
I came into this class with a vague idea on what I wanted to do for my business blog and came out with an entire notebook filled with ideas! Keith helped fine tune my focus and come up with a plan of attack. He is very knowledgeable and approachable--would definitely take another class with Keith! Thanks for your help :)
Kandy C.Content Marketing 101: Blogging
This class was so helpful. Keith is engaging, knowledgeable and a spectacular teacher. I would gladly take a class with him again.
Nicole N.Content Marketing 101: Blogging
This class was top notch! The teacher is obviously an expert. He was clear, organized, and the class exceeded my expectations. Looking forward to taking more of his classes.
Shana Y.Content Marketing 101: Blogging
Very knowledgeable and willing to help. Open to customizing lecture for students and has plenty of good advice.
Kheira I.Content Marketing 101: Blogging
The class was really informative and inspiring. I would take another class with this teacher without hesitation.
Keith is a Vice President at a national marketing/PR agency. He formerly operated his own marketing/PR consultancy, providing services to such clients as Travelzoo, AOL, LexisNexis, FTI Consulting, Guidance Software, DePaul University and others. Prior to that, he was an editor at a national legal magazine and a contributor to such publications as The Huffington Post, The Onion A.V. Club, ChicagoNow and the Chicago Theater Beat.
He also has been active in Chicago's thriving arts community as a performer and writer. He is a creator of the popular reading series Essay Fiesta and Guts & Glory, for which he conducts all marketing and PR activities.