ABOUT THIS EVENT

Event Category

Business & Technology

Event Overview

This class is targeted toward those who already have some press release writing knowledge. If you need to sharpen your skills, consider taking PR 101: Press Release Writing Basics, where you will learn how to format, strategize and distribute a release.

So you've got a handle on writing press releases, but what exactly do you do with them? And how the heck do you actually get an editor's attention? And what if a reporter actually wants to write about you, your organization, your client or your event?

Don't drop the ball when you get that reporter's phone call. This class will have you feeling confident in the following areas:

1. Distribution - Which media outlets are most likely to pick up your release? Should you send a different release to each outlet? How do you find editors and publishers to target? Get specific feedback on the types and names of outlets you should consider adding to your media list.

2. Fielding Media Inquiries - What should you expect when the reporter calls? And what should you avoid doing so you don't burn a bridge? Learn how to field media inquiries in order to maximize your publicity efforts.

3. Interview Prep - How do you prepare to be interviewed? How do you prepare someone else? Is there such thing as being over-prepared? Learn how to be useful to the reporter while ensuring your message is heard loud and clear.

Much like PR 101: Press Release Writing Basics, this class is highly interactive and narrowly tailored to each participant's needs. Not only will you learn general principles of media relations, you will leave with targeted tips that you can act on the very next day.

Minimum age

All ages welcome

Location