ABOUT THIS EVENT

Event Category

Business & Technology

Event Overview

Thanks to the Internet, the information marketplace has never been so bustling! So why not take part? With easy-to-use and affordable Web publishing tools, organizations can build consumer trust while strategically positioning their brands. And it starts by crafting compelling content.

In this introductory workshop, we will explore the basics of using a blog as an effective content marketing tool. The primary focus of the workshop is on creating blog content, so some working knowledge of how a blog functions might be helpful.

Be confident in the following four areas when you leave:

1) Blogging frequency - How often should you post?

2) Post topics - How do you determine what to write about?

3) Post content - Once you determine what to write, how do you make it compelling?

4) Analysis - How do you use your blog's metrics to shape future content?

Minimum age

All ages welcome

Location