Etsy Basics: Starting Your Online Shop

with Rebecca George

Etsy Shop Launch Classes in Chicago

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Class Info

In 2005 the founders of Etsy launched its e-commerce site with the mission of bringing makers and buyers closer together -- a perfect antidote in a world of mass production and big box stores. Today, Etsy has reached over 150 countries, and hosts a diverse marketplace that features the goods of tens of thousands of sellers.

If you are a hand-made crafter or vintage collector, chances are you want to bring your buyers closer to your unique goods. Go on a guided tour of Etsy.com with Handmade Educator Rebecca George, who attended a course at Etsy in June 2012 about selling on the site. Rebecca will discuss what you need to set up a shop, how to get started making your first sales, where to go when you need help and more! Don’t forget to bring questions about selling your work online!



Course Reviews (16)
93% positive

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    Kelley G.

    Left about 1 month ago
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    I'm so glad I took this course. I feel like there was so much information I didn't even know that I would need to know, and now that I am aware of it I am set up for success. I was concerned that the class would be covering a lot of basic information that I already knew, but it wasn't like that at all. It was a lot of very in-depth information that I found extremely useful. Thanks!

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    Rita E.

    Left about 1 month ago
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    First, I will state that I do not yet have a shop on Etsy. This class gave me a jump start on the Etsy concept. I now have a "to-do" list in preparation for opening a shop. The handouts gave me much food for thought regarding how I want to present myself and what I can expect as a seller. The glossary will save me hours of guessing what some of the functionality of the site is: e.g., what's a treasury?? Certainly worth 20 bucks!

    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Alexis G.","created_at":"about 1 month","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":false,"review_content":"It did not meet my expectations.","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Donna S.","created_at":"7 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Prior to taking this class, I was only familiar with Etsy as a shopper. I knew nothing about the business of setting up a shop. This class provided a good overview of the basics and terminology. The teacher gave her opinion on where to prioritize your time/efforts for the most sales impact (SEO + PRODUCT IMAGES). She also gave our class a code to get 40 free listings. ","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Diane S.","created_at":"7 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"I was concerned that this class was for moderately experienced Etsy business users, but as a beginner, I felt very comfortable with the information and learned a tremendous amount. The instructor was extremely knowledgable - I'm glad I signed up!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Maria S.","created_at":"7 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Great to hear from teacher who has first hand experience. Rebecca was very engaging and informative. I highly recommend for anyone who would like to set up an Etsy shop. ","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Julie A.","created_at":"7 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"I'm looking to start up my own etsy shop. Loved the Etsy Basics class becuase even though I'm fairly tech savvy, there's a lot of details to take into account. It was nice to have someone with a lot of experience telling me how it works.","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Erika C.","created_at":"12 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Very thorough overview and lots of great visuals and material to support. Great venue! It made me want to go home and get my etsy site up and running!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Debby S.","created_at":"about 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Rebecca knows the material and is very clear in her presentation. There was very little that I could not have figured out myself, but it would have taken much longer. Her insights on the use of key words was especially helpful. \r\n","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Well prepared, good information, stayed on track, very pleasant person, good timing, good printed material to take home. ","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"This class provided a great amount of information and Rebecca was so prepared. She sent us home with invaluable resources for setting up our Etsy shops. Amazing!","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Rebecca was very knowledgeable about the inner workings of Etsy and articulated that clearly. I also like that it was conveniently located and inexpensive to attend. The handouts she gave were very nice to have.","teacher_response":null}

    Other Teacher Reviews (17)
    100% positive

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      Mindy A.

      Left 10 days ago
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      Rebecca did a bang up job once again! She went through each of our shops one at a time and gave us individual feedback. To have such a seasoned professional help you with every aspect of your shop is priceless. Rebecca was thorough, considerate and full of knowledge. This class was definitely worth taking for anyone in any stage of running their etsy shop.

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      Colleen G.

      Left 7 months ago
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      Rebecca was great! She gave us some great general tips for our shops and also went through each participant's shop and gave us detailed feedback. It was really interesting to also be able to see other people's shops, what was successful for them, and to brainstorm ideas together! Would highly recommend the class for both Etsy beginners and people who have been selling!

      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Sue W.","created_at":"7 months","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Class was great. Lots of information, maybe too much for the allotted time. Rebecca was very knowledgable on the subject. Enjoyed it very much.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Catherine P.","created_at":"8 months","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"It was great to meet a successful Etsy seller and some other newbies. Rebecca shared some good advice and I was glad I went.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Angelique K.","created_at":"10 months","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"It was more of a beginners class on social media marketing rather than actually marketing your Etsy shop. It was great to hear the teacher's story and what works for her shop.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Veronica L.","created_at":"11 months","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"This class was great! Learned a lot of great things that I could do to draw more traffic to my Etsy shop, which is exactly why I took the class! I've implemented several of the suggestion and can I already see increased traffic in my shop, which I'm thrilled out. ","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Cheryl B.","created_at":"about 1 year","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Provided concrete information that helped to improve my new Etsy shop.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Colin B.","created_at":"about 1 year","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Rebecca was friendly and knowledgable, and led an interesting and informative class about marketing techniques on Etsy.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-f2c0a37d5fe569acc6f03ae223a6129d.png","reviewer_name":"Dianne B.","created_at":"about 1 year","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Marketing Your Etsy Shop was great!!! The instructor is very giving and knowledgeable. The class gave me the opportunity to learn how to grow my Etsy shop. \r\n\r\nAlso, the leave behind packet is a great reference. \r\n\r\nThank you ","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"\"It was a small group and thru critiquing other people's sites it was a an incredible help. Even if we were not having that concern with our shop, it helped us avoid that problem. \r\nGood advice and tips were given by the instructor and there was time for discussing issues. \"","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Rebecca knew what she was talking about. It was great to have her point out listing details we were not aware of. ","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 1 year","title_link":"<a href='/courses/polymer-clay-jewelry-making-with-rebecca-george'> Polymer Clay Jewelry Making </a>","positive":true,"review_content":"We were able to play with the clay for most of the class, and able to take home as much of it as we wanted!","teacher_response":null}
      Small_square_profile_pic_purpleandlime

      A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "purpleandlime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!


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