Etsy Basics: Starting Your Online Shop

with Rebecca George

Etsy Shop Launch Classes in Chicago

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Class Info

In 2005 the founders of Etsy launched its e-commerce site with the mission of bringing makers and buyers closer together -- a perfect antidote in a world of mass production and big box stores. Today, Etsy has reached over 150 countries, and hosts a diverse marketplace that features the goods of tens of thousands of sellers.

If you are a hand-made crafter or vintage collector, chances are you want to bring your buyers closer to your unique goods.

Go on a guided tour of Etsy.com with Handmade Educator Rebecca George, who attended a course at Etsy in June 2012 about selling on the site.

Rebecca will discuss what you need to set up a shop, how to get started making your first sales, where to go when you need help and more! Don’t forget to bring questions about selling your work online!

Please note this is an in-person class, not an online tutorial.

What to bring

Paper and pen for notes; laptop optional

What will be provided

Handouts



Course Reviews (19)
92% positive

  • Default_user_photo

    Kathy Jo T.

    Left 6 months ago
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    There was a lot of information, but Rebecca was able to lay it out in a way that made sense to us. She was very patient with questions and answered thoroughly. I really enjoyed this class and learned much from it.

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    Amber M.

    Left 6 months ago
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    It was a lot of valuable information in a short period of time.

    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/359961/thumb_dw-kitty.jpg","reviewer_name":"Danielle W.","created_at":"7 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":null,"review_content":"I took this class because I'm looking to start a line of homemade cosmetics and zines that I want to sell through etsy. I was looking for pointers on what makes a successful listing, what shop policies are pretty standard on etsy and how to bring people to my shop. The instructor could have elaborated more on these points. She spent a lot of time talking about the features on etsy - teams, treasuries, profiles etc. which is great but that were already things I knew about etsy. This class would be helpful for someone who has never navigated etsy before as she talked about what each button means. She did talk about keywords and tagging which is helpful for having people find your items but it didn't seem like a sustainable way of creating a brand. ","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Barbara F.","created_at":"9 months","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":false,"review_content":"Unfortunately I found the class disjointed and confusing. First, there was no clear instruction as to how to find the location. Second, the projector did not work properly and the room was too light for projecting. What was finally projector was a pink picture too small to be seen under the conditions of the projector and room lighting. Third, we were then expected to view the subject being discussed on the instructor's laptop computer-----all seven participants. Finally, the presentation really had no clear structure.","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Kelley G.","created_at":"about 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"I'm so glad I took this course. I feel like there was so much information I didn't even know that I would need to know, and now that I am aware of it I am set up for success. I was concerned that the class would be covering a lot of basic information that I already knew, but it wasn't like that at all. It was a lot of very in-depth information that I found extremely useful. Thanks!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Rita E.","created_at":"about 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"First, I will state that I do not yet have a shop on Etsy. This class gave me a jump start on the Etsy concept. I now have a \"to-do\" list in preparation for opening a shop. The handouts gave me much food for thought regarding how I want to present myself and what I can expect as a seller. The glossary will save me hours of guessing what some of the functionality of the site is: e.g., what's a treasury?? Certainly worth 20 bucks!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Donna S.","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Prior to taking this class, I was only familiar with Etsy as a shopper. I knew nothing about the business of setting up a shop. This class provided a good overview of the basics and terminology. The teacher gave her opinion on where to prioritize your time/efforts for the most sales impact (SEO + PRODUCT IMAGES). She also gave our class a code to get 40 free listings. ","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Diane S.","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"I was concerned that this class was for moderately experienced Etsy business users, but as a beginner, I felt very comfortable with the information and learned a tremendous amount. The instructor was extremely knowledgable - I'm glad I signed up!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Maria S.","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Great to hear from teacher who has first hand experience. Rebecca was very engaging and informative. I highly recommend for anyone who would like to set up an Etsy shop. ","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Julie A.","created_at":"over 1 year","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"I'm looking to start up my own etsy shop. Loved the Etsy Basics class becuase even though I'm fairly tech savvy, there's a lot of details to take into account. It was nice to have someone with a lot of experience telling me how it works.","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Erika C.","created_at":"almost 2 years","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Very thorough overview and lots of great visuals and material to support. Great venue! It made me want to go home and get my etsy site up and running!","teacher_response":null}
    {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Debby S.","created_at":"about 2 years","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Rebecca knows the material and is very clear in her presentation. There was very little that I could not have figured out myself, but it would have taken much longer. Her insights on the use of key words was especially helpful. \r\n","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Well prepared, good information, stayed on track, very pleasant person, good timing, good printed material to take home. ","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"This class provided a great amount of information and Rebecca was so prepared. She sent us home with invaluable resources for setting up our Etsy shops. Amazing!","teacher_response":null}
    {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<strong>Etsy Basics: Starting Your Online Shop</strong>","positive":true,"review_content":"Rebecca was very knowledgeable about the inner workings of Etsy and articulated that clearly. I also like that it was conveniently located and inexpensive to attend. The handouts she gave were very nice to have.","teacher_response":null}

    Other Teacher Reviews (24)
    97% positive

    • Thumb_juliet_face

      Jennifer M.

      Left 4 days ago
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      This class was very informative and helpful. Rebecca was full of useful information and answered all my questions. I would definitely recommend this class to anyone thinking of selling their crafts.

    • Default_user_photo

      Erin M.

      Left 16 days ago
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      Rebecca was wonderful. She answered all my questions, shared great information, and gave terrific feedback.

      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/325421/thumb_juliet_face.jpg","reviewer_name":"Jennifer M.","created_at":"30 days","title_link":"<a href='/courses/polymer-clay-jewelry-making-with-rebecca-george'> Polymer Clay Jewelry Making </a>","positive":true,"review_content":"The class was small which was great, we didn't have to fight over materials or supplies. Rebecca showed us different types of clay pieces and then broke down how to make them. The bulk of the class was spent creating our pieces and then left with the materials to finish the pieces as well as more clay to work with at home.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Mary K.","created_at":"10 months","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Thank you Rebecca for a very informative class. I feel my etsy store will be able to improve in views and sales from the tips I got in this class. ","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Kathy W.","created_at":"11 months","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"My expectations were not high, but hopeful for this class. I had just launched my Etsy shop in November and felt that while I had done a fair job at getting things going, I had a lot to learn. Rebecca has a wealth of knowledge and is honest about how to improve your shop. I would highly suggest taking her class if you are just starting out or even needing tips on how to improve your shop. I hope she ends up doing a Marketing Class at some point.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Mindy A.","created_at":"about 1 year","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Rebecca did a bang up job once again! She went through each of our shops one at a time and gave us individual feedback. To have such a seasoned professional help you with every aspect of your shop is priceless. Rebecca was thorough, considerate and full of knowledge. This class was definitely worth taking for anyone in any stage of running their etsy shop.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Colleen G.","created_at":"over 1 year","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Rebecca was great! She gave us some great general tips for our shops and also went through each participant's shop and gave us detailed feedback. It was really interesting to also be able to see other people's shops, what was successful for them, and to brainstorm ideas together! Would highly recommend the class for both Etsy beginners and people who have been selling!","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Sue W.","created_at":"over 1 year","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Class was great. Lots of information, maybe too much for the allotted time. Rebecca was very knowledgable on the subject. Enjoyed it very much.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Catherine P.","created_at":"over 1 year","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"It was great to meet a successful Etsy seller and some other newbies. Rebecca shared some good advice and I was glad I went.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Angelique K.","created_at":"almost 2 years","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"It was more of a beginners class on social media marketing rather than actually marketing your Etsy shop. It was great to hear the teacher's story and what works for her shop.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Veronica L.","created_at":"almost 2 years","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"This class was great! Learned a lot of great things that I could do to draw more traffic to my Etsy shop, which is exactly why I took the class! I've implemented several of the suggestion and can I already see increased traffic in my shop, which I'm thrilled out. ","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Cheryl B.","created_at":"about 2 years","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Provided concrete information that helped to improve my new Etsy shop.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Colin B.","created_at":"about 2 years","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Rebecca was friendly and knowledgable, and led an interesting and informative class about marketing techniques on Etsy.","teacher_response":null}
      {"commenter_avatar":"/assets/fallback/default_user_photo-fe6b38820801837035a2ac616de1bed0.png","reviewer_name":"Dianne B.","created_at":"about 2 years","title_link":"<a href='/courses/marketing-your-etsy-shop-with-rebecca-george'> Marketing Your Etsy Shop </a>","positive":true,"review_content":"Marketing Your Etsy Shop was great!!! The instructor is very giving and knowledgeable. The class gave me the opportunity to learn how to grow my Etsy shop. \r\n\r\nAlso, the leave behind packet is a great reference. \r\n\r\nThank you ","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"\"It was a small group and thru critiquing other people's sites it was a an incredible help. Even if we were not having that concern with our shop, it helped us avoid that problem. \r\nGood advice and tips were given by the instructor and there was time for discussing issues. \"","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<a href='/courses/etsy-shop-critiques-with-rebecca-george'> Etsy Shop Critiques </a>","positive":true,"review_content":"Rebecca knew what she was talking about. It was great to have her point out listing details we were not aware of. ","teacher_response":null}
      {"commenter_avatar":"https://dabbledoneright-production.s3.amazonaws.com/production/uploads/user/photo/118181/thumb_profile-photo-placeholder.jpg","reviewer_name":"Dabble Student","created_at":"over 2 years","title_link":"<a href='/courses/polymer-clay-jewelry-making-with-rebecca-george'> Polymer Clay Jewelry Making </a>","positive":true,"review_content":"We were able to play with the clay for most of the class, and able to take home as much of it as we wanted!","teacher_response":null}
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      Upcoming Class Dates

      Chicago, IL

      $30

      Registration closes 24 hours before class
      Enerspace Chicago

      1046 West Kinzie Street

      Suite 300

      Chicago, IL 60642

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      1:00pm - 3:30pm
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      43 teacher reviews, 95% positive

      Small_square_profile_pic_purpleandlime

      A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "purpleandlime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!


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